“From people who are playing in the park, from people who are playing in different geographies, from different genders, to even different levels and style of play, we can bring athletes together. And so by using basketball and thinking through basketball, we can really bring a wide range of athletes to the table,” Klein said. “We know basketball has the power globally to bring a perspective and unite people together. The look was made to bring two company principles to basketball and performance sports: the Move to Zero climate change initiative and the Space Hippie idea of looking at waste as a resource. The Cosmic Unity shoe - which Nike said is its first sustainable performance look - was created with the belief that sustainability doesn’t equate to the sacrifice of performance. (Even the Swoosh branding on the shoe is made of recycled TPU and there is recycled polyester throughout the upper.) The Cosmic Unity collection, Nike said, features products with at least 25% recycled content by weight. “And ‘Unity’ became using our experiences together and our partnership together to drive this idea. Not really having anything to tether to, which we needed to do in order to figure out a new solution to a giant problem,” Nike senior creative director of men’s footwear performance Ross Klein said in a statement.
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“The mission of this proposition and ‘Cosmic’ is really about thinking differently, thinking out there, breaking the bounds.